Anyone can listen to data. But now that it exists on such a prolific scale, the true skill lies in deciphering the valuable nuggets and using them to effectively speak to customers in a more personal and meaningful way. To do so, we interpret a mixture of KPIs, analytics and external trends to lead us toward the best approach.
By using various methods of data collection, we can create a visual interpretation of the complex inner workings of your business. Through this process, we’re able to understand and predict patterns of consumer behavior, providing key insights and recommendations that allow us to optimize in real time and ensure maximum efficiency of both creative execution and media dollars spent.
Integrated Advertising Campaigns
To truly be actionable, marketing data needs to be organized and centralized in a single system. Using proprietary technology, we connect your entire information ecosystem — then employ machine learning to identify patterns where positive ROI can occur. This holistic approach injects insights into every area of your data and informs rapid decision making.
We use the social audit to determine how well your existing social media marketing is working, along with how closely it aligns with your brand position and voice. Through the process, we help gain a detailed understanding of your brand and industry landscape, identify your audience, determine the most appropriate channels in which to build your community, recommend messaging themes that are likely to resonate, and pinpoint how to activate your community to become evangelists.
Valuable opinions about your company, products, competitors and industry are flying everywhere across the web. Social listening allows you to capture and categorize these insights. You’ll understand brand sentiment, the effectiveness of campaigns and products, general likes and dislikes, consumer expectations and much more — and you’ll get these learnings around competitors, as well. So, together, we can capitalize on their shortcomings.
In order to continually strengthen a brand’s marketing over the long-term, it’s necessary to overlay a scientific process that allows you to benchmark, critically evaluate and uncover the right information to confidently reshape the program. While we study the data like everyone else, using enterprise visualization and business intelligence tools, we also apply statistics to look for hidden issues and opportunities that direct us toward where we should be evolving.
CRM & Database Marketing
Oftentimes, the difficulty with data is making it palatable for the intended audience, whether that be the people inside your company or consumers. Our visualizations simplify and beautify complex information and can be used to track campaigns in real-time to identify trends, making reaction time immediate for better results.