At AREX, we think like business people first. That means everything we do has a business reason. Because we’re not solving creative problems — we use creative tools to solve business problems.

Therefore, before we do anything, we create a strategy. Strategy means looking at the bigger picture, where objectives live. Following this philosophy, tactics are always driven by the precisely correct strategy.

Brand Positioning


Two Weeks to Truth™ is our unique, proven process of getting to the undeniable, best way to position a new or existing brand, product or service for the best possible success. This collaborative workshop, attended by our best thinkers and yours, blends intuition, entrepreneurialism and science to deliver a brand story that will accurately and profitably guide everything you do from now on.

Competitive Strategy


Significant insights can be uncovered by mapping your brand’s competitive environment. This process involves an analysis of growth trends and projections, volume and revenue estimates, consumer profiles, types of products, and brand positioning for those companies in your competitive set. The result offers a clear picture of where white space lives.

Validation Testing


We believe in listening to the consumer through research. Validation testing helps us prove that our proposed verbal and visual elements of communication — including brand positioning, messaging platform, design, campaign concepts and others — resonate with your target audience before we release them out into the world.

Marketing Planning


With the intent of stretching every dollar as far as possible, we work collaboratively with clients to develop strategic marketing plans. These annual plans outline the recommended tactics that will provide the best coverage with your target audience, maximize the punch of your message and deliver on your objectives.

Success Metrics


We believe in listening to the consumer through research. Validation testing helps us prove that our proposed verbal and visual elements of communication — including brand positioning, messaging platform, design, campaign concepts and others — resonate with your target audience before we release them out into the world.

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