Traffic Steering

Automate intelligent traffic routing with advanced user monitoring, performance telemetry, and easily configurable policies to meet business KPIs such as costs, usage commits, stability, load-balancing, etc. — all while guaranteeing optimal user experience.

Why Pulsar

Revenue growth and business KPIs depend on efficiently delivering superior application performance to more users in more far flung places.Traffic steering can ensure that every user has the optimal path to enterprise applications.

How it Works

Pulsar brings together the data collection, decision-making logic, execution engine, and analysis capabilities needed to automate intelligent traffic steering decisions in real-time. Rather than starting from scratch and writing new automations for each type of content or application delivery, organizations get a streamlined system that adapts to their unique goals.

Data Collection

Real user telemetry, live performance metrics, and business data is ingested to inform routing decisions.

Custom Configuration

Easily implement custom decision-making policies by chaining together single-purpose algorithms.

Optimize Routing

Automatically route every user to the best CDN or datacenter based on current conditions and business goals.

Review Results

Review traffic distribution across CDNs to understand and improve policy effectiveness.

Pulsar Use Cases

Smart Video Streaming Delivery

Whether delivering over-the-top or live streaming video, Pulsar simplifies multi-CDN orchestration to lower costs, meet CDN usage commits and avoid network congestion or outages. Dynamic, predictive routing and CDN-switching ensures the best experience for each viewer.

Optimize Edge Delivery

Up to 70% app performance improvement over geo-routing alone. Unlike traditional DNS,Pulsar monitors and responds to issues such as network lag, latency, congestion, or link problems when directing users to the nearest point of presence.

Multi-CDN Application Delivery

Pulsar solves the problem of static load balancing between CDNs. Pulsar monitors all CDNs, identifies issues, and using dynamic load balancing to direct users to the best performing CDN, improving performance by up to 30%.

Bring Your Own Routing Data

Whether an enterprise is targeting specific IP prefixes for steering, has created unique mapping between user IPs and their POPs, or has a data science analysis output of millions specific routing policies, Pulsar’s Route Maps can put it into action.